Fundy
Fundraising engine
Fundy
Fundraising engine
Fundy
Fundraising engine
Fundy
Fundraising engine
Fundy
Fundraising
engine
Role
Role
Product Designer (End-to-end)
Product Designer (End-to-end)
Product Designer (End-to-end)
Product Designer (End-to-end)
Timeline
Timeline
3 weeks (MVP) + refinements
3 weeks (MVP) + refinements
3 weeks (MVP) + refinements
3 weeks (MVP) + refinements
Platform
Platform
Web, B2B2C Modular Integration
Web, B2B2C Modular Integration
Web, B2B2C Modular Integration
Web, B2B2C Modular Integration
Constraints
Constraints
Validate through usage
Validate through usage
Validate through usage
Validate through usage
The product
The product
Fundy is a donation platform designed to be invisible to the donor and indispensable to the NGO. It gives organizations a smooth checkout flow that lives right on their own website, paired with a single, easy-to-use dashboard where staff can manage all their campaigns, donors, and payments behind the scenes.
Fundy is a donation platform designed to be invisible to the donor and indispensable to the NGO. It gives organizations a smooth checkout flow that lives right on their own website, paired with a single, easy-to-use dashboard where staff can manage all their campaigns, donors, and payments behind the scenes.
Fundy is a donation platform designed to be invisible to the donor and indispensable to the NGO. It gives organizations a smooth checkout flow that lives right on their own website, paired with a single, easy-to-use dashboard where staff can manage all their campaigns, donors, and payments behind the scenes.
Fundy is a donation platform designed to be invisible to the donor and indispensable to the NGO. It gives organizations a smooth checkout flow that lives right on their own website, paired with a single, easy-to-use dashboard where staff can manage all their campaigns, donors, and payments behind the scenes.
Business goal
Business goal
NGOs often lose donors to clunky, frustrating checkout flows while their staff struggle with fragmented backend data. The goal was to boost conversion rates and provide one clear, intuitive home base for their entire fundraising operation.
NGOs often lose donors to clunky, frustrating checkout flows while their staff struggle with fragmented backend data. The goal was to boost conversion rates and provide one clear, intuitive home base for their entire fundraising operation.
NGOs often lose donors to clunky, frustrating checkout flows while their staff struggle with fragmented backend data. The goal was to boost conversion rates and provide one clear, intuitive home base for their entire fundraising operation.
NGOs often lose donors to clunky, frustrating checkout flows while their staff struggle with fragmented backend data. The goal was to boost conversion rates and provide one clear, intuitive home base for their entire fundraising operation.
The approach
The approach
This meant designing two very different experiences.
This meant designing two very different experiences.
This meant designing two very different experiences.
This meant designing two very different experiences.
For the donors, I built modular components that adapt to a charity's branding and enable a ten second checkout experience.
For the donors, I built modular components that adapt to a charity's branding and enable a ten second checkout experience.
For the donors, I built modular components that adapt to a charity's branding and enable a ten second checkout experience.
For the donors, I built modular components that adapt to a charity's branding and enable a ten second checkout experience.
For the staff, I built a control center that hides all the heavy lifting behind a simple interface. Now, anyone on the team can run a fundraiser from start to finish without ever needing to call a developer for help.
For the staff, I built a control center that hides all the heavy lifting behind a simple interface. Now, anyone on the team can run a fundraiser from start to finish without ever needing to call a developer for help.
For the staff, I built a control center that hides all the heavy lifting behind a simple interface. Now, anyone on the team can run a fundraiser from start to finish without ever needing to call a developer for help.
For the staff, I built a control center that hides all the heavy lifting behind a simple interface. Now, anyone on the team can run a fundraiser from start to finish without ever needing to call a developer for help.
The backend dashboard provides a general overview with instant alerts to ensure organizations never miss a single donation
The backend dashboard provides a general overview with instant alerts to ensure organizations never miss a single donation
Raw database directly in the interface
Raw database directly in the interface
A clean and minimal table design keeps things running at massive scale
A clean and minimal table design keeps things running at massive scale
Staff can launch custom donation forms instantly without waiting on an engineering ticket
Staff can launch custom donation forms instantly without waiting on an engineering ticket
The heavy administrative dashboard is fully adapted for managing campaigns on the go
The heavy administrative dashboard is fully adapted for managing campaigns on the go
Dense transaction logs and settings are simplified for quick reading on smaller screens
Dense transaction logs and settings are simplified for quick reading on smaller screens
Option to translate abstract monetary amounts into real world impact makes the donation feel tangible
Option to translate abstract monetary amounts into real world impact makes the donation feel tangible
The checkout perfectly adopts the client's branding while keeping the core logic completely secure
The checkout perfectly adopts the client's branding while keeping the core logic completely secure
9
9
9
9
9
+
+
+
+
+
Big NGO clients onboarded
Big NGO clients onboarded
Big NGO clients onboarded
Big NGO clients onboarded
64.76
64.76
64.76
64.76
64.76
%
%
%
%
%
Checkout completion rate
Checkout completion rate
Checkout completion rate
Checkout completion rate
681.000
681.000
681.000
NOK
NOK
NOK
Weekly donation volume
Weekly donation volume
Weekly donation volume
681.000
NOK
Weekly donation volume
681.000
NOK
Weekly donation volume
Tıme to hit
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Tıme to hit
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Tıme to hit
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Tıme to hit
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