National Library

Aerial photo

National Library

Aerial photo

National Library

Aerial photo

National Library

Aerial photo

National Library

Aerial photo

Role

Role

Product Designer

Product Designer

Product Designer

Product Designer

Timeline

Timeline

4 weeks (MVP)

4 weeks (MVP)

4 weeks (MVP)

4 weeks (MVP)

Platform

Platform

Web, Mobile

Web, Mobile

Web, Mobile

Web, Mobile

Constraints

Constraints

Strict MVP scope for the pilot

Strict MVP scope for the pilot

Strict MVP scope for the pilot

Strict MVP scope for the pilot

The product

The product

A map-based digital platform for the National Library of Norway that turns historical aerial photography into an interactive, crowdsourced archive.

A map-based digital platform for the National Library of Norway that turns historical aerial photography into an interactive, crowdsourced archive.

A map-based digital platform for the National Library of Norway that turns historical aerial photography into an interactive, crowdsourced archive.

A map-based digital platform for the National Library of Norway that turns historical aerial photography into an interactive, crowdsourced archive.

Business goal

Business goal

The library had millions of historical photos with bad or missing metadata. Machine learning could only guess rough locations, and hiring experts to sort them manually was too expensive. They needed a way to invite the public in to help them organize this massive piece of history.

The library had millions of historical photos with bad or missing metadata. Machine learning could only guess rough locations, and hiring experts to sort them manually was too expensive. They needed a way to invite the public in to help them organize this massive piece of history.

The library had millions of historical photos with bad or missing metadata. Machine learning could only guess rough locations, and hiring experts to sort them manually was too expensive. They needed a way to invite the public in to help them organize this massive piece of history.

The library had millions of historical photos with bad or missing metadata. Machine learning could only guess rough locations, and hiring experts to sort them manually was too expensive. They needed a way to invite the public in to help them organize this massive piece of history.

The approach

The approach

Instead of building a boring data-entry tool, I designed it around local pride and curiosity. Users get to test their local history knowledge by finding and pinning old photos of their hometowns.

Instead of building a boring data-entry tool, I designed it around local pride and curiosity. Users get to test their local history knowledge by finding and pinning old photos of their hometowns.

Instead of building a boring data-entry tool, I designed it around local pride and curiosity. Users get to test their local history knowledge by finding and pinning old photos of their hometowns.

Instead of building a boring data-entry tool, I designed it around local pride and curiosity. Users get to test their local history knowledge by finding and pinning old photos of their hometowns.

In return, the library gets its massive archive accurately tagged. I used lightweight progression and ranking mechanics so people would actually enjoy the process and keep coming back to do more.

In return, the library gets its massive archive accurately tagged. I used lightweight progression and ranking mechanics so people would actually enjoy the process and keep coming back to do more.

In return, the library gets its massive archive accurately tagged. I used lightweight progression and ranking mechanics so people would actually enjoy the process and keep coming back to do more.

In return, the library gets its massive archive accurately tagged. I used lightweight progression and ranking mechanics so people would actually enjoy the process and keep coming back to do more.

Setting clear expectations before users touch the map

Setting clear expectations before users touch the map

Filtering unplaced photos dynamically by the current map area

Filtering unplaced photos dynamically by the current map area

Adapting a heavy map and image feed for small screens

Adapting a heavy map and image feed for small screens

Splitting the task into two clear steps to prevent accidental drops

Splitting the task into two clear steps to prevent accidental drops

Forcing users to isolate and tag a specific detail in the photo

Forcing users to isolate and tag a specific detail in the photo

Login and fast predictive search to jump regions

Login and fast predictive search to jump regions

Using rankings to make repetitive data entry addictive

Using rankings to make repetitive data entry addictive

9

mil

Photos in the National Archive

9

mil

Photos in the National Archive

9

mil

Photos in the National Archive

9

mil

Photos in the National Archive

9

mil

Photos in the National Archive

64.76

64.76

64.76

%

%

%

Of pilot images geolocated

in just 6 months

Of pilot images geolocated

in just 6 months

Of pilot images geolocated

in just 6 months

64.76

%

Of pilot images geolocated

in just 6 months

64.76

%

Of pilot images geolocated

in just 6 months